JENNY CRAIG
The Ask:
My creative team was tasked with relaunching Jenny Craig on social, aiming at new audiences and giving it the bold, craveable energy of a junk food brand.
The Solution:
Established our brand position: Welcome to the Lighter Side. Weight-loss doesn’t have to be so heavy. We kept our content playful, not serious—focused on the confidence that comes with progress and the surprisingly great taste of the food.
Role: Art Director, TikTok star, Editor
Channels: TikTok, Instagram, Facebook
Agency: SOCIALDEVIANT
UNIQUE CONTENT
We produced weekly social media content for the brand across Instagram, TikTok and Facebook. Everything we made was really just about showing off how ridiculously good the food tastes.The Coolest Piece of Content I’ve Ever Made
The coolest piece of content I’ve ever shot was inspired by the iconic rock scene from Everything Everywhere All at Once. Stripped down, surreal, and a little absurd—it tapped into one of the biggest cultural conversations at the time.Ask me about how we shot this 👀