brooks running
The Ask:
Get our audience of all kinds of runners to relate to Brooks as a driver of running culture on a month-to-month basis through organic social.
The Solution:
Captivating them with attention-grabbing content that shows the surprising parts of running.
Role: Art Director, TikTok star, Editor
Channels: Instagram, TikTok
Agency: SOCIALDEVIANT
Series: Shoe vs. All
Brooks Running wanted to spotlight the tech inside each new shoe—but in a way that felt playful and scroll-stopping on TikTok.So we made a series that does exactly that, each time with a twist. One video cuts the shoe open to reveal what’s inside. Another sends it through a full-on Rube Goldberg machine, ending with the big reveal.The goal? Show off the tech, but make it entertaining enough to share.Series: Sightseeing Run
The insight was simple: running lets you discover new places in a way nothing else does.So we created a TikTok series that turns every run into an adventure. In Chicago, we mapped a route through iconic movie locations. In New York, the run became a tour of must-try pizza spots.The goal? Show that running can take you places, literally.Trend Content
We also tapped into TikTok trends—using popular sounds, formats, and effects to keep the content native and shareable.Unique Content
We paired trend-driven moments with unique one-off content inspired by runner insights, turning everyday motivations and quirks into standout stories.